Ecotype’s website shows just how easy and cheap it is to set up your own website using off-the-shelf web building software. We chose a design theme, wrote our pages, chose our images, put it together and uploaded it. Apart from our labour, the only major cost was the WordPress theme, which we picked up for under $90. The more pages you want, the more features, the more pictures, the more expensive it becomes. But if you want a professional looking website with the basic information of who you are and what you do then you can have your own site quickly and cheaply.
We aim to create products that allow you to easily update them, so we also provide training and tip sheets to help you out. If we create a website for you we can also provide tip sheets on how to update it and can come to you for face-to-face training in how to write for the web and how to source photos. Same goes for social media and mainstream media training. We can also design hard copy templates and train you how to change them if you have InDesign software.
Ecotype can listen to your goals and craft a communication strategy that will deliver on them. This can be as basic as knowing the best time to issue a media release, or involve planning that sees multiple communication products working together. We can map out when you release your product to different audiences, how you do it, what you say, and how to amplify your message.
Facebook, Twitter and Instagram are cheap and effective tools for you to get your message out. And with 85% of Australians now using Facebook you can’t really afford not to have a social media presence. Ecotype can offer you training and tips on how to use your social media effectively, what information to put on which channel, how to analyse the results, and manage accounts for you. We are currently managing Facebook accounts for two clients and we provide them with regular analytic reports so they can improve their communication.
Managing a large communication project like a new website, re-branding or producing a complex report can be time-consuming and expensive if you don’t know what you are doing. Ecotype provides project management services for larger jobs which involve multiple contractors or which just need to be kept on budget and on time. We can source contractors for elements we can’t handle ourselves, including complex web builds, printers, illustrators and photography.
Regular email communication and ebulletins are an effective and cheap method of keeping in contact with your supporters or clients. We can design a template for regular email and ebulletin communications, show you how to use off-the-shelf products like Mail Chimp to store your address lists, monitor the open and click-through rates and target specific users. We can also advise on formats that work, content ideas and list-building.
Logo design is not our forte but we’re happy to give it a go. We can design straightforward graphic logos but no illustrations. We can come up with a concept or work with yours. If we don’t think your concept will work we’ll tell you straight up and save you time and money. Having said all that, we’re quite proud of our own logo of tablet, book, and phone overlaid with gum leaves to make up the shape of a tree.